Market

Based on Newzoo estimates, the global games market across all platforms in 2025 is USD 188.8 billion, representing a 3.4% YoY growth. Further growth in the market is expected in the upcoming years, estimated to reach USD 206.5 billion by 2028 with a CAGR of 3.0% over the period.

Remedy makes games for the PC and Console segments. The size of the PC and Console game markets are estimated to be USD 39.9 billion and USD 45.9 billion, with market shares of 21% and 24% respectively. For the years 2025-2028, Console segment is estimated to grow the fastest with a CAGR of 4.7%, followed by the PC segment with a CAGR of 3.3%.

Market growth trends

Brands and franchises increasingly important

Brands and franchises are now more important than ever in gaming and transmedia. Gamers and non-gamers increasingly subscribe to strong brands and IPs. In addition, IPs transcend across platforms, indicated by long-term rise in cross-platform play. This is evolvement from the history of industry, where platform loyalty has historically played a big part. Management consulting company Bain notes that gamers and fans are increasingly falling in love with universes, stories, and characters rather than the entertainment format itself. Following, the power of transmedia grows as films and TV adaptations can both re-engage fans and attract new players to the franchises.

Opportunities for new distinctive games from reputable studios

Despite the consolidation trend towards strong IPs, players are still playing a diverse array of titles.

High-quality games on the market are retaining their presence, but there is also appetite for new releases. In an environment where players concentrate time into fewer titles, opportunities improve for releases that offer a clear point of difference in gameplay, narrative, production values, or overall experience. Newzoo links the challenges facing new IPs to the need for differentiation, underscoring the importance of a focused creative vision and clear market positioning — areas where Remedy’s strengths are evident.

As game supply and selection is increasing due to technological advancements in game production, studio reputation backed by high quality, distinctive releases will play a crucial role as distribution and discovery dynamics continue to evolve in the market.

The emerging markets bring new growth opportunities

While growth in Remedy's traditional markets has become more modest, non-Western markets have grown 41% since 2021.

China stands out, accounting for 20% of global player spending and 38% of total market growth. Latin America is earlier in its trajectory but ramping up quickly. Brazil is the largest gaming market in the region with over 100 million players, and Mexico is now the world's tenth-largest games market, with PC and console spending up a third since 2020.

For Remedy, emerging markets represent a meaningful opportunity to grow our audience and tap into the growth of the industry. Our franchises have shown promise in these markets, with the original Control selling well in Chinese-speaking markets as one example.